If you’re planning to move your blog between Shopify and WordPress, whether you’re switching platforms entirely or consolidating your content, you’re not alone. People change website platforms all the time as their needs evolve. But the process of migrating blog content (especially with formatting, images, and links intact) can feel daunting.
Shopify offers solid ecommerce features, but many users eventually outgrow its limited blogging functionality. WordPress, on the other hand, gives you far more customization, SEO power, and freedom to scale your content strategy, especially if you’re using WordPress.com with a Business or Commerce plan. Still, for users who want everything in one place, centralizing a WordPress blog into Shopify can make sense, too.
In this guide, we’ll cover both sides of the equation:
- How to move your blog from Shopify to WordPress (recommended)
- How to move blog posts from WordPress to Shopify (for those committed to staying on Shopify)
We’ll walk through the exact tools, formatting considerations, SEO precautions, and options for automation.
Quick Answer: You can move blog posts between Shopify and WordPress by exporting your content (manually or using a tool), converting the data if needed, and importing it using your platform’s native editor or an app like Matrixify or WP All Import.
For most users, moving from Shopify to WordPress gives you more long-term flexibility, better SEO, and lower costs, especially if you switch to a WordPress.com Business or Commerce plan.
Table of Contents:
Why One Might Migrate Blogs
- Shopify → WordPress: Lower costs, better control, more design freedom, or switching to WooCommerce
- WordPress → Shopify: Centralizing blog + store on one Shopify platform
- Cross-posting: Running both platforms and keeping blog content in sync
Part 1: How to Move Your Blog from Shopify to WordPress
This is the most common direction, and the easiest to justify for SEO, flexibility, and long-term growth. WordPress.com offers more customization options, better control over on-page optimization, and a vastly richer plugin ecosystem. Many users find that after years on Shopify, they’ve outgrown its blog editor or want to build a larger content strategy to support their brand.
Migrating to WordPress unlocks tools for structured content, advanced categorization, and stronger lead generation. Plus, with WordPress.com’s Business plan, you get enterprise-grade hosting, automatic backups, and direct support, all without the maintenance burden of a self-hosted site.
Step-by-Step:
- Export Shopify Blog Content
- Shopify doesn’t offer native blog export.
- Use an app like Matrixify (formerly Excelify) to export blog posts as a CSV or Excel file.
- Be sure to include titles, body content, post dates, images, and tags.
- Convert Your CSV for WordPress
- Matrixify CSV is not immediately compatible with WordPress.
- You’ll need to:
- Use a converter tool (like CSV to XML converters)
- Or reformat your CSV for use with a plugin like WP All Import
- Create a WordPress.com Site
- Sign up at WordPress.com and choose the Business or Commerce plan if you want plugin support.
- Import Your Posts
- Use WP All Import (upload plugin via WordPress dashboard) to map blog fields to WordPress post fields.
- Review post formatting after upload.
- Re-upload Images (if needed)
- Shopify media URLs may break.
- Consider uploading images into your WordPress Media Library and updating post content with correct URLs.
- Set Up Your Blog Page
Troubleshooting Shopify → WordPress
- Formatting Looks Broken? Shopify uses custom HTML classes; reformat posts using the WordPress block editor.
- Images Didn’t Import? If Matrixify didn’t carry over images, re-upload them manually to WordPress Media Library.
- Special Characters Showing Up? CSV encoding may have issues, convert the file to UTF-8 format before import.
- Posts Didn’t Show Up After Import? Double-check WP All Import field mapping. Also confirm the posts are published, not saved as drafts.
- Category or Tag Structure Lost? Shopify’s tags may not map 1:1, recreate categories/tags in WordPress as needed.
- Go to Settings → Reading and set a static homepage with your blog posts assigned to a separate blog page.
- Check SEO URLs and Redirects
- If keeping your domain, set up 301 redirects from Shopify blog URLs to your new WordPress URLs.
- Use a plugin like Redirection or Jetpack SEO
Part 2: How to Move Blog Posts from WordPress to Shopify
While less common, you might want to centralize your blog under your Shopify storefront. This can make sense if you’re consolidating operations or want a single backend to manage both ecommerce and content. Shopify supports basic blogging functionality, but it’s more limited in design flexibility, SEO customization, and long-form formatting options.
For businesses that rely heavily on storytelling, content marketing, or dynamic blog layouts, WordPress remains the stronger platform. However, if your blog is secondary to your product catalog and you’re looking for simplicity over depth, moving to Shopify may suit your needs, especially for smaller product-focused brands.
Step-by-Step:
- Export Your WordPress Blog Content
- From your dashboard, go to Tools → Export → Posts.
- Save the
.xmlfile.
- Convert WordPress XML to Shopify-Ready CSV
- Shopify does not support XML imports.
- Use a converter like:
- WP All Export → Export posts as CSV
- Online XML-to-CSV tools (note: formatting loss is possible)
- Format for Shopify
- Use the Shopify Blog CSV template format. Must include:
- Title
- Body HTML
- Author
- Tags
- Published
- URL handle (optional)
- Use the Shopify Blog CSV template format. Must include:
- Import Using Matrixify
- Install Matrixify on your Shopify store
- Upload your formatted CSV and map columns to Shopify fields
- Review Posts in Shopify Admin
- Go to Online Store → Blog Posts to verify successful import
- Check formatting, spacing, and image placement
- Check URL Structure + SEO
Troubleshooting WordPress → Shopify
- Posts Don’t Appear? Ensure Matrixify import is complete. Posts may be unpublished by default.
- Broken Image Paths? Manually upload and relink images inside Shopify’s rich text editor.
- Bad Formatting or HTML Tags? Shopify’s editor strips or alters some HTML—clean up the post body after import.
- Content Shows But Is Duplicated? Check for repeated entries in CSV or Matrixify’s row duplication settings.
- Imported Dates Are Wrong? Make sure the ‘Published’ field in your CSV matches YYYY-MM-DD format.
- Shopify uses a different URL format (e.g.,
/blogs/news/post-title). - If you’re moving a large blog, set up redirects from the old WordPress structure.
- Shopify uses a different URL format (e.g.,
Platform Comparison: Shopify Blog vs. WordPress Blog
| Feature | Shopify Blog | WordPress.com Blog (Business Plan) |
|---|---|---|
| SEO Customization | Limited | Full control (titles, metadata) |
| Rich Formatting | Basic editor | Block editor + HTML/shortcodes |
| Plugin Support | None | Thousands of plugins |
| Image Handling | Basic | Advanced media management |
| Content Portability | Difficult (no export) | Easy (XML, CSV, REST API) |
| Monetization Options | Limited | Full (ads, affiliates, memberships) |
Tools & Apps Mentioned
| Tool/App | Use Case | Platform |
| Matrixify | Import/export Shopify blog content | Shopify |
| WP All Import | Import structured content into WordPress | WordPress (plugin) |
| WP All Export | Export blog content from WordPress as CSV | WordPress (plugin) |
| Redirection | Set up 301 redirects in WordPress | WordPress (plugin) |
| Jetpack SEO | SEO tools and redirects | WordPress.com |
FAQ
See common questions and answers
Can I move blog content with images?
Yes, but images may need to be reuploaded manually depending on the export method used.
Will my formatting be preserved?
Some styling may be lost in CSV/HTML translations. Always review post layout after import.
Does Shopify let me export my blog?
Not directly, but Matrixify allows full blog post exports.
Can I keep my URLs the same?
Usually not 1:1, but you can use redirects to preserve SEO authority.
Is it better to blog on Shopify or WordPress?
For flexibility, SEO, and customization, WordPress (especially WordPress.com Business or Commerce plans) wins by a mile.
Can I use plugins to automate blog imports?
Yes, WP All Import (WordPress) and Matrixify (Shopify) are the most flexible options.
Do I need to use a Business plan on WordPress.com?
Yes, if you want to use custom plugins like WP All Import or Redirection.
What happens to my SEO rankings after migration?
Use 301 redirects and preserve metadata to minimize ranking loss.
Can I move just part of my blog, not all posts?
Yes, filter posts by date, category, or tag when exporting/importing.
Can I sync a blog between Shopify and WordPress?
Technically yes, but it requires custom automation or manual duplication. Not ideal long-term.
Do I need to manually recreate my theme or design?
Yes, design doesn’t transfer, just the post content. You’ll need to choose or rebuild your blog layout.
Can I export WordPress content as CSV instead of XML?
Yes, with WP All Export or by converting XML using online tools.
What if my Shopify blog uses multilingual content?
Make sure your export includes language codes and map them appropriately during import.
Final Thoughts
Migrating your blog between Shopify and WordPress isn’t just about moving content—it’s about choosing a system that aligns with your long-term goals. WordPress (especially WordPress.com) provides deeper design flexibility, better SEO infrastructure, and full ownership of your publishing environment. On the flip side, Shopify centralizes store and blog management into one backend, which can simplify operations for ecommerce-first brands.
If you’re looking for more content freedom, lower monthly costs, or a platform where blogging is a core feature (not an afterthought), WordPress.com is likely the better fit. You’ll gain access to powerful plugins, more control over design and structure, and the ability to scale your site beyond ecommerce.
Whether you migrate for technical reasons, business goals, or just to test out a better fit, this guide gives you the tools to do it with confidence. And if you’re ready to start fresh on a more flexible platform, WordPress.com offers all-in-one hosting, support, and migration tools to help you every step of the way.
Internal References
- WordPress.com vs WordPress.org
- Best Shopify Alternatives
- How to Host a Website
- How to Start an Ecommerce Business
- Best Hosting and Website Builder
External References
- WordPress.com – platform destination for most migrations
- Matrixify App for Shopify – for exporting and importing Shopify blog content
- CSV to XML Converter – for transforming blog data
WP All Import - WP All Import – WordPress plugin for importing structured content
- WP All Export – WordPress plugin for exporting content as CSV
- Jetpack SEO – SEO and redirect tools for WordPress.com
AH Web Works 
What do you think?